![]() ![]() These companies, which have become household names in record time, are all characterized by a profound shift in thinking about technology that places it at the very core of their business models. Paradoxically, this decline in interest in IT as a strategic enabler has occurred in parallel with the growth in some of the most widely discussed businesses in the world. Beginning with a controversial assertion from Prof Nicholas Carr that 'IT doesn't matter' (2003), the last ten years of management thinking about technology have been dominated by the view that IT is a generally underperforming commodity, unworthy of serious board attention. The aftermath of the 'dotcom bubble' saw a general waning of interest in information technology amongst executives and management students alike. ![]()
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